The Importance of a Brand Website in the Digital Age for Market Success!
In the digital age, 'searching' has become a crucial step in exploring products or services, from finding great restaurants to seeking business partners. Building a 'brand website' has become essential for running an online business. A high-quality website not only increases brand awareness but also establishes brand authority and boosts conversion rates. This article discusses the importance of having a website for your brand and compares it to managing a presence on social media platforms.
Why Do We Need to Establish a Website? Analyzing Current Mainstream Tools
1.Complete Expression of Corporate Identity
A brand website enables businesses to comprehensively convey their image and information, including company culture, values, and product marketing. It allowsusers to quickly understand your brand through the website. You might wonder whether a Facebook fan page can also be used for brand marketing, so why the need for a website? Below, we compare the two to highlight the differences:
Many businesses opt for a Facebook fan page during their initial startup phase. Facebook is not only entirely free but also allows you to target specific audience categories, such as restaurants, travel services, food critics, and more. However, it's important to note that Facebook's system lacks the ability to categorize pages, and over time, posts can get buried, making it challenging to present a comprehensive brand message.
Brand Website
A brand website can be structured to meet specific needs, with different sections such as a homepage, product information, and a blog, making product details easily accessible. Additionally, establishing a brand website grants full control over website management, unaffected by third-party platform changes.
2.Creating an E-commerce System
The demand for convenient online shopping has surged among modern consumers. Establishing a website with an e-commerce system allows customers to easily purchase products or services from the comfort of their homes. Additionally, implementing a membership system enables the collection of customer data and consumption patterns, helping brands gain a better understanding of customer needs and optimizing products and services. Below, we provide a comparative analysis between a website and YouTube:
Youtube
YouTube is one of the most popular video platforms today, boasting a large user base. Many brands use it to enhance their visibility by managing channels and collaborating with influencers (KOLs). However, YouTube's profitability model is unstable, with ad revenue subject to fluctuations, and it lacks the ability to collect member data or facilitate direct shopping.
Brand Website
YouTube and a brand website have a mutually beneficial relationship, enhancing each other's effects. It is advisable to use both simultaneously. Use YouTube for product exposure, and through video descriptions and links, drive users to the website to explore more related content. The website can then provide detailed information, a shopping cart, a membership system, and more, increasing product conversion rates and sales.
3.The most stable and sustainable platform
Operating community and third-party platforms carries risks like policy changes, algorithm updates, or shifting user preferences, which can harm your brand. Managing your own brand website reduces these risks and prevents your hard-earned results from vanishing if third-party platforms shut down.
Personal brand, startup story sharing
Since the internet's widespread popularity, brand websites have sprouted like mushrooms. Regardless of age or industry, anyone with an online platform can easily build a personal brand. Among them, many have turned managing a brand website into a career and achieved great success. Below is a success story of a parenting blogger who has built a thriving personal brand:
Self-fulfillment, redefining "motherhood
Jennie, a professional homemaker, has always had a passion for writing. She enjoys documenting the daily parenting struggles and life's moments through simple words and photos. One day, she had a thought: What if she shared these records with others? This is where her blogging journey began.
Jennie decided to create a parenting blog, using her own name as the brand. She built a dedicated website where she shared her experiences in parenting, family life, nutrition, and more, hoping to inspire other homemakers and moms. In addition to managing her brand website, Jennie opened social media accounts on platforms like Facebook and Instagram to reach a wider audience.
Thanks to Jennie's efforts, her blog began to grow. As her popularity increased, many companies approached her for collaborations. Jennie used this opportunity to create her own kitchenware brand, publish recipe e-books, and offer video courses, establishing a stable passive income stream.
From an ordinary homemaker to a successful parenting blogger, Jennie broke free from the confines of the "mom" role. She proved that with dedication and passion, homemakers can also build a fulfilling career.
Conclusion
More and more people are eager to learn how to create websites, and building a brand website is becoming a trend for the future. Websites are not only crucial for businesses to showcase their brands but also serve as excellent platforms for personal development, offering endless possibilities. There's no time like the present; start building your own brand website today!
